What makes
Asia Cosme Lab different
Long-term market immersion
Built on more than 20 years of sustained engagement with Asian beauty markets, our perspective is shaped by deep familiarity with local ecosystems, consumer behaviour, and category dynamics. This allows us to distinguish structural change from short-lived trends.
Expert-led interpretation
We combine advanced intelligence tools with human expertise. Technology supports scale and speed, but insight is always shaped by judgement, cultural understanding, and commercial experience.
Direction for real decisions
Our work is designed to inform real commercial and strategic decisions. We focus on helping organisations prioritise opportunities, align teams, and move forward with clarity and confidence.
about our memberships & consultancy
20+
Deep market insights
From insight to direction
Our approach combines continuous, in-depth market monitoring with expert-led analysis and interpretation. Using advanced intelligence tools alongside on-the-ground expertise, we analyse thousands of data points across products, brands, retail, media, and consumer signals to understand how Asian beauty markets are evolving in real time. This depth of monitoring allows us to move beyond surface-level trends. We identify emerging signals early, place them within cultural and market context, and translate complexity into clear direction for growth, innovation, and strategy.
Asia Cosme Lab continuously tracks key Asian markets including China, Japan, South Korea, South-East Asia, and selected emerging markets, across skincare, makeup, hair, hygiene, fragrance, and adjacent categories.
Florence Bernardin
Asia Cosme Lab was founded by Florence Bernardin, a recognised expert in Asian beauty markets with deep experience spanning market analysis, strategic insight, and industry engagement across the region.
Florence brings more than 20 years of experience working at the intersection of Asian and global beauty markets, including over 15 years with Kao Corporation, where she developed extensive expertise in Japanese cosmetics, innovation strategy, and market development.
Fluent in multiple languages and deeply immersed in Asian beauty culture, Florence founded Asia Cosme Lab to provide brands with a more nuanced, decision-focused understanding of Asian markets grounded in long-term experience rather than short-term trend observation.
Her vision continues to shape Asia Cosme Lab’s approach: rigorous, contextual, and closely aligned with real business needs.
Iris Eun
Senior Project Manager
« I love taking challenges in my life, pushing my limits every time, but never in an extreme way »
#China
Iris Eun
Senior Project Manager
« Crazy about cosmetics but also about anything sweet – will be seen baking carrot cakes at 11pm on a Sunday evening »
#Korea
Saleha Karassane
Senior Project Manager
« I enjoy exploring different color analysis in order to match clothing and cosmetics! »
#Japan
Héloise Lefebvre du Prey
South Asia Project Manager
« Loves everything makeup and glitter, and always ready for the next trip ! »
#France
Chenying Yao
Senior Project Manager
” Enjoys travelling but not hiking ! ”
#China
Eva GU
Project Manager
“Food and music lover! Enjoy DIY my skincare routine by layering essential oil.”
#China
Sungju Hong
Junior Project Manager
“Fragrance lover & Cosmetic addicted , J’adore to share my beauty routine.”
#Korea
Yumiko Sugita
Project Manager
“I love sensing the raw desire to live fully and fulfill hidden longings behind cosmetics. ”
#Japan
Jamie Lin
Junior Project Manager
“In love of everything about beauty. Secret talent: catching scents most people miss (unofficial fragrance radar).”
#Taiwan
Work with Asia Cosme Lab
Asia Cosme Lab works with global and multi-market beauty and cosmetics businesses,
regional leaders, and category specialists seeking clarity in complex Asian markets.
We support organisations through
Bespoke consultancy for targeted or strategic needs
Structured intelligence access via memberships